coZICKLIN SCHOOL OF BUSINESS
Baruch School, City College or university of New You are able to
Executive Grasp of Technology in Advertising TPE17
Professor Noel Hayden
EZ MotoCover™
Christopher Chiang
Christine Chuang
Shahad Huang
Josie Chung
2012. 11. 01
Index
Advantages
Circumstance Analysis
Advertising analysis
-Market Description�
- Target Consumer Description
-- Direct and Indirect Competition � -- Current Competitive Strategies� � - Marketplace Shares�
- Readily available Distribution Composition � - Key Environmental Factors
Product Evaluation
Brief summary of Exterior Factors
Creation Process
Technique
- Marketplace
- Placement
- Timing Requirement
- Marketing Initiatives
-- Economic Synopsis
- Other Special Promoting Efforts
- Issues to be regarded as at Release
Control
Summary of Major Support Actions Needed
Chronological Schedule of Activities
Introduction EZ MotoCover™ Futai Group may be the world's leading manufacturer and supplier of rain gear products and elements including umbrellas, rain use, umbrella ribs, etc . You�re able to send strengths incorporate its fully integrated capabilities which let it have total control in realizing rainfall gear items, from product design, element manufacturing to final assembly. The Company is usually dedicated to creating innovative and practical rainfall gear products to protect buyer from the elements. Futai's objective is usually to maintain the No . 1 leading position in rain items product marketplace. To achieve this objective, FU-TAI has to travel up with amazing innovations, targeting a unmet need of specific market segment. As the first in a new industry would promise considerable expansion in income and profit, as well as in manufacturer recognition. Providing the highest quality state-of-the-art products having a competitive charges strategy, Futai has offered as the sole supplier pertaining to leading luxury brands such as Channel and Burberry. Futai has controls in the important factors, technology, and materials in manufacturing rainwater gear goods. It became the best and up-stream in Taiwan umbrella market segments. Futai is a first umbrella company in Taiwan, it is the pioneer of production collection leading seven companies pertaining to supplying the technology exploration and manufacturing. In Taiwan, people who drive the motorbikes often encounter the stormy days very often , this can be really inconvenient for any riders to put on a raincoat around the roadside, however end up with entirely wet after they arrive at house. In response to the daily life in Taiwan, EZ Motorcover may be the products Futai company really wants to create a hassle-free raining accessories for Taiwanese motorcycle bikers. It is a new product that is a better, safer, plus more convenient approach to protecting motorcyclists from rainwater. It has a innovative and straightforward design in order to consumers keep dryer, experience more comfortable and prevent accidents once riding all their motorcycles.
Situation Evaluation > Marketing analysis EZ MotoCover™ Industry Description
Easily at Taiwan's crowded roadways attests, the domestic industry for motorbikes has pretty much reached the saturation point. The filter lands of Taiwan, along with the limited area of the town roads, the commuting traffic congestion situation becomes quite significant, the small size of motorcycles, convenient parking, and high flexibility let motorbike become one of many effective approach to solve the traffic complications of the many urban persons, especially the rapid economic growth in Taiwan for latter decades, everyone is able to afford the motor bikes, the motorbike market expand rapidly. Alternatively, Taiwan while an tropical isle, the average climate is warm and moist which includes plenty of ocean currents affect and bring Taiwan reaching the common...
