Focusing on this project on the Layanan shoes organization first of all we now have define the product line of Layanan company, next we have completed industry examination by carrying out PEST analysis and future trends in the PEST of boots industry. Following this we have performed " Avoir Five Push ModelвЂќ, competitor analysis, marketing strategies of servis and change in competition in the shoes market. We have as well discussed that what will need to a leader do in this sort of situation on the market. To analyze the strongest and weakest points of the Layanan we assessed it with the help of different matrices including IFE, EFE, GENERAL ELECTRIC, Space, Ansoff and Arthur De Very little matrices. Studying the problem statement of Servis shoes we discover some goals from this and still have launched a new product " a fresh vibrating walking shoesвЂќ it is marketing program, manufacturing process and marketing mix. In the last we now have discussed the future outlook of the shoes industry.
The Servis Organization started the work in the shoes market in 1941 at a small range at Lahore but athletic wear items were just lately planed and launched in Pakistan and over the world. Business so far indicates that high quality and economic price technique about athletic wears of Servis Business has proven successful. The organization also puts a lot of emphasis on encouraging; educating personnel and also concentrating on the career development of its staff to promote usana products in an successful and socially acceptable fashion. The company engages more than five, 000 persons in its services located in Gujrat and Muridke. Servis has more than five-hundred stores nationwide. Today, the production side of the company offers flourished in Service Industries Limited (SIL) which has brilliant shoes, tires, tubes, and rubber creation facilities in Gujrat and Muridke. SIL is also the primary exporter of footwear. Support Sales Corporation (Pvt. ) Ltd. (SSC) is today Pakistan's leading footwear store which is also diversifying into other businesses. Vision Statement:
To become market innovator providing top quality footwear and apparels related products. To, strive for quality and global recognition by simply continuous improvement, innovation, dedication and expansion.
To keep abreast with modern tools and style in athletic wears to optimize creation and enhance brand photo to attain international recognition pertaining to the company athletic wears' new products. To grow as a result oriented and rewarding company through consistent improvement in market share, quality, selection, availability, presentation, reliability and customer approval. Product Line:
PUT ON CARLOS:
ADD CARLOS is the winner the brand of the year in the year of 08. DON CARLOS has 4 another types of brands with the name of WEAR CARLOS that happen to be as below:
1 . MAXIMUS: [pic]
This sort of Don Carlos is
вЂў Cutting edge formal and get together wear
вЂў Designed by vogue experts, rich in hand-crafted details вЂў Blend classic and modern Italian language look
вЂў Step in your own style
2 . VINTAGE: [pic]
This sort of Don Carlos is
вЂў Formal sneakers for all areas
вЂў Soft leather uppers for a lot of day convenience
вЂў Blend of modern and classic designs
вЂў Choose your presence felt
3. N-DURE: [pic] This kind of Don Carlos is
вЂў Fashion encouraged trendy casuals
вЂў Contemporary look with hand-crafted particulars
вЂў Superior quality materials with unique color combinations вЂў Stay lumination and flexible intended for the great outdoor
4. BREEZER: [pic] This kind of Don Carlos is
вЂў Premium quality sandals and slippers
вЂў Light and sprawling...