п»їCHAPTER one particular
1 . 1 INTRODUCTION
Nowadays there is more than 500 personal Higher Learning Education Institution (PHEI) in Malaysia offering authorized academic courses from license level to Philosophy Doctorate. The PHEI restricted beneath Private Higher education Institutions Work (1996), Malaysia Qualification Company (MQA) Take action 2007 which in turn replaced Nationwide Accreditation Table (LAN) mil novecentos e noventa e seis, University and University Schools (Amendment) Act 1996, Countrywide Higher Education Pay for Corporation Work 1997 (Disney and Adlan, 2000). PHEI monitored through Ministry better Learning beneath Management Sector of (SP-PHEI) can deliver academic quality, which included premises, educations and education centre, supervision systems, college student services economical capabilities and security. PHEI is becoming also suitable for Malaysian resident when Open public Higher Education Institute (PHI) unable to offer enough education spots to Sijil Pelajaran Malaysia (SPM) leavers. Furthermore, after Malaysian Government announces that SPM leavers with a minimum of three subjects with credit be able to become a member of the PHEI. This has produced the number of PHEI growth bigger and at 1 time, the number is usually near to 706 in yr 2001. Due to too many problems received by parents and public regarding the quality of PHEI students and graduates, a strict adjustment from the Ministry of Higher Learning has come the number of effective PHEI features decline to 559 in year 2014. Another reason with the declining number of Public Advanced schooling Institution is a number of Community Higher Organization and others Government related Organization has increase. Nowadays the PHEI marketplace left simply 1/3 out your total number of SPM leavers. This is why a few of the PHEI concentrate towards the intercontinental market.
1 ) 2 PROBLEMS AND CONCERNS
In this sector, PHEI utilized their competitive advance in which some of them depending on the product price, promotion make. In promoting KUIM during it early time was made by public Regards Unit. Considering that the industry be competitive, completely the management had proposed to KUIM's Board of Directors to create additional content, which is Promoting Assistant expert. The table of Directors had granted the proposal, where the Advertising Assistant Officer did all marketing obligations. Based on the outcomes the supervision is unsatisfied with the range of new students. Referring to others PHEI, promoting was designed to a single specific division which led by Promoting Manager. As its establishment in 1994, KUIM had mixed trend in its student enrolment. The highest maximize is in 97, which 118%. This is due to introduction of the new Diploma system such as Diploma in Lodge Management, Degree in Islamic Studies with Human Resource Advancement and Degree in Financial. The student enrolment trend can be moving downward until 12 months 2000 in which it lowered to (16. 86%). For the reason that during the 98 until 2150 KIM failed to comply with the private Advanced schooling Institution Action (1996) and education Take action (1996). The rebranding to KTIM give an impact on the student enrolment in 2001 increased by 73. 11% (refer Desk 1 . 3). The enrolment growth goes on but the percentage decrease. Though KTIM acquired introduced numerous new Diploma or degree in Guidance, Diploma in Law and Syaria', Degree or diploma in Business Information System, Degree or diploma in Electric powered Engineering, Degree Electronic Engineering, Diploma in Usuluddin and Diploma in Tahfis Wal Qiraat. The rebranding to KUIM gives increase at the to effect towards the pupil enrolment this season increased by simply 52. 46. The enrolment growth proceeds but the percentage decreased by 0. 99(refer table 1 ) 3) and Though KUIM Tactical had introduction various new bachelor entrepreneurship, bachelor financial and bachelors counseling. Desk 1 . a few also reveals the actual pupil fail to satisfy forecasted figure as per KUIM's Business Plan. One example is in 2004 actual student enroll significantly less by doze students forecasted, in 2005 also much less...