Choose a significant sponsor through your favourite sports team
Take a look at why you imagine they might have taken on the sponsorship – what objectives
Manchester City Soccer club - Etihad Airways
Last season (Etihad, 2009), Manchester City Football club fixed a 3 year manage Etihad Air passage, the Abu-Dhabi-based national airline of the Combined Arab Emirates.
"[The] airline is continuing to grow faster than any other in commercial flying history, currently serving sixty six destinations in Africa, Asia, Australia, European countries, the Middle East and America. Etihad transported more than seven million passengers during 2010, up 13. 1% on 2009” (MCFC, 2011) Etihad include promised Stansted City associates or time ticket slots the lowest guaranteed fares in all of it is flights, and work together in several overseas projects, ‘including team travels to the UAE and S. africa, as well as community-based schemes in the United Arab Emirates and East Manchester' (2011).
Simply by joining plan such a new renowned name brand, it would be apparent for the objectives to incorporate an increase in company awareness, building brand choice and devotion with a global company used for travelling citizens of the world (coincides with soccer as being ‘The World Game'), increasing product sales and business, providing differentiation from opponents, and to make media curiosity.
Write up how the sponsor may evaluate the accomplishment of their support using a lot of specific methods discussed in lecture
To be able to establish a good sponsorship, Etihad would have to ensure of a few issues. For example , ‘visibility' – How clear was the sponsorship? (How well/often was it noticeable to the marketplace? ); " The Etihad Airways brand logo can look on Manchester City shirts [and the pitch]” (2009). Sightings – Who had taken notice? (Media audience measurements, circulation characters, listener figures, customer survey). Objectivity – Was their very own an increase in...
Referrals: On the Team: Our Sponsors, 2011, The state Site from the Manchester Town Football Club, viewed 26th Apr 2011,
Etihad Breathing passages to sponsor Manchester Metropolis FC, Etihad Airways, viewed 26th The spring 2011,