I. PROFESSIONAL SUMMARY
Many of us thinks about how Coca-cola and Pepsi commenced in the fizzy drinks industry, and how this two industries was competing the other person over 100 years? In that case we need to study and know about the history of these two industries, 1st we need to find out its origins; the cola was made by a druggist John Pemberton came from Atl in 1986. Soft drink was also created by a pharmacist named Caleb Bradham that is originated from New Bern, North Carolina; Soft drink was invented in the year 1898. Coca-cola starts on business in the year 1894 when it was initially bottled within a plant, to start with it was originally expense 5 dollar a a glass. Pepsi diet coke begins in business when it first bottling started out in Bradham's drug-store basement. Pepsi Company was incorporated in 1905 as well as the name brand in 1906, their bottling plant began in 1908. Coke and Pepsi today, over the years equally company corporations have seen worldwide expansion of their markets, which include varying lines of drinks, apparel and paraphernalia using their respective trademarks. For many years, Skol and Pepsi have appreciated the position as the two most enjoyed carbonated drinks in the world, because they have maintained their acceptance over the past few decades. The main big difference between Cola and Soft drink is their particular respective background how their very own efforts particularly with advertising arrived at define their very own brands. Skol was designed in 1885 and was advised as a tonic. The presence of cocaine in coke meant that it may effectively fight depression and at the same time it produced users hooked on drink. Pepsi was originally named " Brad's DrinkвЂќ, and was created as coke's primary rival. Based on the researcher statement Coca-cola provides the number one spot in the industry of drinks while Soft drink was the second. Their spot for number one and two was consistent over the years not only one the other side of the coin country yet also inside our country Philippines. In the Thailand Coca-Cola Company have its advertising slogan in commercials like " Share the HappinessвЂќ, " Sinong Napasaya mo todayвЂќ and many more. Inside the other area Pepsi Corporation have its own commercial issues new product release like the commercial of the " Pepsi PogiвЂќ and " Pepsi BlueвЂќ. But those products would not get consumers satisfactions and was not entirely succeeded. The " Soda WarsвЂќ of such two big soft drink industries is a very interesting study; too we would really know what strategies they use for them to reach their situation now.
II. STATEMENT WITH THE PROBLEM
1) How Pepsi Soda and Coca-cola will sustain their place in the soda industry. 2) Because of there 100 years in competitions, what improvement of products they need? 3) What if people will lose fulfillment for fizzy drinks? What will the 2 soft drink businesses will do?
3. CAUSE OF THE CONDITION
1) Pepsi and Coca-cola need's to sustain their place in the sector, for them to have the opportunity in the business in long period of time or possibly forever in corporate. And also as they are old in business and they are contending over 100 years so that they have to sustain all their place. 2) Both Corporations need to improve their products to satisfy customer's wants. 3) In case the two companies did not enhance their products, they will lose consumers satisfaction.
4. THEORITICAL STRUCTURE OF THE CASE
It is the primarily commercial activity, where the selling company attains the right to promote an association while using sponsored target in return for benefit.
Sponsorship actions are used for many reasons, although three of the very most common goals comprehend general corporate communications, which include building and building up brand recognition, brand photos, and corporate picture. EVENT SPONSORSHIP
Function sponsorship is becoming extremely popular. Simply by connecting your brand with an event via support.
EVENT TYPE| PEPSI COLA| COCA-COLA
Sport Sponsorship| Gatorade for Sports,...