Lately, I have been thinking a lot about the balance in my life. It is something that I think we should all think about from time to time. Are we more about work and less about pleasure? Shouldn’t we try to even that out a little? I believe that creating a balance in our writing is just as important.
I don’t think that I am alone when it comes to writing articles that are slanted heavily towards trying to sell the reader something. It is, after all, the way most of us generate income. Don’t you think that we need to sometimes just stop and write something fun? Something informative? Something that has nothing to do with sales?
I think that sometimes we allow ourselves to get into a bit of a rut in our writing. We get so caught up in trying to make sales that we forget that within each of us is “a writer”. Well, at least most of us have that writer inside of us wanting to get out. I do try to give a little balance to my writing, even when I’m writing a sales article. I’ll add some sort of history (the hidden teacher gene comes forth) or some little tidbit of information that I find fascinating about the product so that a reader doesn’t get that sense of “Buy This, Buy It Now” when they come to read what I have labored over.
Sometimes that just is not enough for me, though. Sometimes I just want to write a piece of fiction, I want to tell a story. I don’t want to sell one danged thing, I just want to write something different.
I have had a bit of an enlightening realization in the last few weeks, an epiphany, if you will. I CAN have that balance if I allow myself to. No one is telling me that I can only write a sales article or blog post. I put that restriction on myself. I have been stifling my creative sense of writing and only just using it more as a job. Well, it is my job but I can also give myself the freedom to once in a while let my creative juices flow and write something for the pure satisfaction of writing.
It is sort of like being an artist, the artist NEEDS to paint, draw, sculpt and let that creativity out. The writer NEEDS to paint a picture with words instead of a paintbrush. Certainly we can paint a “technical” picture about a product but I have decided to give myself permission to at least once in a while just write something for the fun of it. I don’t even care if anyone reads it or not, the important thing is did I enjoy writing it?
Maybe by creating a balance in our writing, it just might make us better writers in the long run no matter what we write.