October 25, 2014

Marketing and Advertising: Social Media

Pinterest logoOne of the ways to market your brand is through social media.  Social media is purely an internet concept that has developed since the onset of the internet.  The most notable social media sites began with Myspace, and now are Facebook, and the upstart Pinterest.

While there are numerous smaller sites that you can interact socially with friends, and potential readers, it is very easy to spend way too much time on social media sites for a very small return on investment.

Time is any marketer’s most valuable commodity.  When you examine the time you spend on a social media site, you need to compare it with time spent creating new articles, sites, and ads that will sent a direct stream of income to your website.

It is very easy to get sucked into the social side of any site.  Pinterest, which is one of the hottest new sites to come along, is a lot of fun to play on, especially if you are visually oriented.  However, the question remains, is spending time there making you any money.

It is always a good idea to spend some time in social interaction with customers and potential customers, but if that is not a solid way to market for your business, you should set a timer for a specific amount of time to limit overindulgence.

Over time, I have found that my best paying readers come directly from search engines, so unless a social media site is seen in search engine returns, then I do not want to spend any time there.  And even if it is, these backlinks are only of minimal value.  If you like a social media site, great.  Spend your time there when you are done working.

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Profile photo of Paula Atwell About Paula Atwell

Paula Atwell (aka lakeerieartists), the owner of a small local gallery, Lake Erie Artists Gallery, in Cleveland, Ohio, is an artist, author, and can be found on Squidoo, Wizzley, and Zujava. You can follow Paula on Twitter.

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