Whether you call them customers, clients, or readers, when you are writing an article online, you want to find people who will resonate with your writing. These are the people who will become your followers, and will buy from you when you recommend things. The process to find them can seem daunting and complicated, and it is a process that happens over time, but there are several steps that you can take to make it happen.
Finding your customers is really a twofold process. First, you need to determine who you are trying to find. Then you need to figure out how to reach them.
To determine who you are trying to find, you must ask yourself questions. Here are some sample questions that you should answer:
- What kind of people will like what I have to say? (Think of age, region, education, gender, etc.)
- What would a person like this look like?
- What do they wear?
- What other things do they like?
- What is a typical day for them?
- What type of job do they have?
- Why would they be interested in what I have to say?
The goal in this query is to narrow down the specifics as best as you can of who your customer is, because that determination will help you decide how to market to them, how to reach them.
Once you have come up with a description of your interest group based on the questions you have asked yourself, then the next step is to figure out how to reach them. Figuring out how to reach a specific group is a time dependent process. You will build a group of followers over time. However, getting the momentum going is the hardest part. Over time, the same effort will produce an increasing amount of results. To learn how to market to your crowd, you will need to ask yourself some new questions.
- What do the people in my interest group spend their time?
- What time of day would they usually spend on the computer?
- What tools do they use to get to the internet?
As we are constantly reminded, the technology in our world is changing all the time. That means that the way people access information also changes. For instance, a month ago, I accessed the internet primarily from my laptop. But that has completely changed for me, because I just bought my first iPhone. Now, I spend about 25% of my time accessing the internet from my phone.
Interestingly enough for me, my phone has not changed what I access very much, just how I get there. So I so a lot of searches from my phone for information. This is the type of information that is good to think about when you are trying to reach out to customers.
The ultimate goal is to reach the “right” customers. The right customers are the ones who find you and buy from you. They are the ones who consistently bring you money (income). In reality, you will never find only this type of customer, but you can build a base of people who are your reliable, steady customers.