One of the most difficult things to do when you set up a new website is to choose the proper name for it. And this should be something that you consider carefully when you set up your own website.
There are two main considerations when setting up a new website and choosing the name:
- You can choose a website name based on branding.
- You can choose a website name based on keyword research.
Branding is a marketing strategy of making a brand name popular, so that people will get to know a company by the brand name. Everyone is familiar with some of the big brand names like Kleenex, Google, Coke, and Pampers. In many parts of the world, people don’t even use the generic word for these products, they just use the brand name, even when they don’t necessarily want that brand. This is the ultimate in branding.
For a small company, chances are that you will never become a household name like Coke, but you may become known in your niche or local area, depending on your business. This does take time, and marketing, and promotion. To give you an example of branding in a website name, you can look at my gallery website Lake Erie Artists Gallery. This site is named after a brand, due to the fact that we had a company before we had a website.
If your main purpose is to sell a product or service online, and you want to be found through search engines, then you should choose a name by doing some keyword research. In this example, you would research the terms that are used for your topic, then choose a name that people would find through search. One example that I can give for that is a website that I have called Best Halloween Store. This name was chosen because I decided that “halloween store” was a good search term for this website project. When I set up this project, I knew that I would not have a lot of time to promote it before Halloween this year. I chose some static pages, and wrote a few posts, and have not had the time to develop it the way it should be done. However, the traffic that I am getting is pretty good, and that is because of the keyword research that I did. Most likely when I spend some dedicated time on this site over the next year, it will improve a lot more for next Halloween.
Once you have chosen your name, then you can still use keyword research for page names, post names, sub headings and categories, so branding doesn’t mean that you cannot reap the rewards of good keyword research. You have to decide how important it is that people remember the name of your site, or just what you carry.