I make no apology for repeatedly mentioning keyword research. I strongly believe, if you are serious about getting traffic to any content, including your Blog, it is one of the most important tasks you MUST do and it is an ongoing one. You don’t just do your keyword research once, you keep on doing it because trends change and the phrases being used to search those trends change too.
When to do Keyword Research?
When you set up a new blog, publish a post on any blog, Squidoo lens, Hubpage, or article, the FIRST thing you need to do is your keyword research. The worst thing you can do is assume that you know what popular search terms will get traffic to your content.
Remember: Keywords are what Search Engine Users are actually searching for – NOT what you think they are searching for!
I recently posted about an “expert” who was teaching their followers how to mask URLs to redirect visitors to an affiliate site. That same “expert” was also showing how to buy a Domain name. However, one virtally important piece of advice was omitted. Keyword research was not mentioned until after the advice about buying the Domain!
This was a dreadful omission from a step by step guide!! Having your keyphrase in your Domain name is one of the lethal weapons in your armoury that will help you dominate the search engine rankings ahead of your competition.
What keywords should you look for?
You are looking for words and phrases that have:
- high search volume
- a low number of pages targetting that phrase on Google
and in the case of a Squidoo lens, Hubpage or article you may like to consider:
- a low number of pages using that keyword or phrase on the site on which you are publishing
Note: I am not saying topic – I am saying keyword. There IS a difference.
How to do Keyword Research?
There’s a range of software available to help you research keywords, but when you start out, I always advise people to use the free Google keyword research tool first. To help you with this, I have made a Step by Step Guide about how I looked for the keywords and phrases I needed for a new lens about a chicken recipe.
How to Research Keywords has screenshots, stats and analysis that provides a Case Study to help you understand why I chose the keywords and phrases for that page.
Remember: once you have bought a Domain or grabbed the Squidoo or Hubpages URL, you cannot change it. Keyword research BEFORE you start is crucial!
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