There’s so much to learn when you first start Writing Online that it is difficult to know where to start. What do you concentrate on learning first?
How to set up a Blog?
Yes, all of these are important, but I have deliberately left a couple of things off that list, because they are crucial issues that a lot of people do not give a thought to until they find themselves in trouble – copyright and image use.
If I had to choose three things I would tell people to learn about first, before they learn anything else and even before they start to publish, it would be:
- Keyword Research
- Copyright issues in relation to using other people’s content
- Copyright issues in relation to use of images
Keyword Research – Why Do It?
Over the past couple of years Google has been moving away from giving huge credit to the number of backlinks on a site, because people were abusing this. They were paying for backlinks, automating their backlinking or simply backlinking anywhere that would allow them to leave a link.
The problem with all of this is that many backlinks were being posted on sites that had nothing to do with the topic being linked to. So, now backlinks are less important, leaving the way clear for quality content to really start becoming King.
However, with all the competition, how are you going to get your quality, original content found?
That is where keyword research comes in and I strongly believe that if you do not do keyword research you are foregoing the chance to beat your competition.
Think of it this way – by using keywords you are using the exact language being used by the people searching for the information that you are offering. It is as simple as that.
The number of people committing Copyright infringements on the net is huge and it seems that they get away with it a lot of the time. However, just because others get away with it, does not mean you should not bother about your own content. Sites like Squidoo, Hubpages, Zujava etc, will penalise people who steal other people’s content, often by taking pages down and cancelling accounts.
It is crucial that you learn what you can and cannot use legally if you want to build a good online reputation.
And then once you are clear on what you can and can’t publish and you know how to write content that is going to get found, by all means start looking at the rest of those “I need to learn how to…” topics