Suggestions For Monetizing Your Blog

I can’t think of many people who are blogging that do not want to make some money from their blog in one way or another. Monetizing your blog can seem like an overwhelming task at times so I thought a discussion about some common practices of adding advertising to your blog might be helpful, especially […]

Marketing and Advertising: Why Do People Pay for Services That They Can Get for Free?

I have had many people say to me that they do not understand why people pay for services that they can do themselves.  I thought that I would discuss this issue. Let me give you an example: I am an author, and an expert on writing online, however, sometimes I pay someone else to write […]

Marketing and Advertising: Word of Mouth

Word of Mouth

The old adage is that word of mouth is the best advertising.  That is true when the word of mouth is coming from satisfied customers.  Word of mouth is also the worst kind of advertising when it comes from angry customers.  Therefore, we should all aim to satisfy, please, or astound our customers over and […]

Marketing and Advertising: Cost of Doing Business

Cost of Doing Business

Doing business does not come free. There is always a cost of doing business.  The trick is to weigh the cost against the benefit that you receive.  One of the most difficult aspects of doing business to determine is how much to spend on marketing and advertising.  Because of the nature of marketing and advertising, […]

Marketing and Advertising: Why Do I Need To?

Spreading the word

The terms marketing, advertising, and promotion are words that we hear daily as writers.  We are told that we need to market or promote our writing in order to get people to read it.  This concept can be hard for some people to understand.  A writer that writes a new piece may think that once […]

How to Place Effective Advertising on WordPress Blogs

For those of you who are creating WordPress blogs, either as separate websites, or to promote your lenses, there is significant money to be made from Google Adsense.  Recently, the question has come up as to how to earn money from Adsense, and I will address that in this post. I have had a blog […]