In the last few weeks, I have heard many arguments from various sources around the web saying that backlinking is dead, and backlink authority is dead. People are saying that we should not waste our time creating backlinks.
In my opinion, these people do not understand what Google is trying to do with the Penguin filter, nor do they understand what a backlink is. Essentially, Google is trying to shake off some of the pure crap that has attached itself to the Google search engine. At least to make the crap have less influence on the search results. Google has deindexed some websites that existed purely to create backlinks, and has demoted others that have a lot of duplicate content. Knowledgeable SEO experts were able to create hundreds and thousands of backlinks to their content to get their content higher in search engines. Many of their backlinks were to empty sites with very little real content, and the backlinks were very short blurbs using contextual links for specific keywords.
With the new Google reality, getting to the top of a keyword phrase is hard to determine because everyone gets personalized results. In addition, empty backlinking is out, because Google is deindexing and demoting sites that do this. So what is the solution? Frankly, the solution is not much different than what we have stated before.
How to backlink after Penguin:
- Articles that are used to backlink must have new original content, not just be a condensed version of the main article.
- Use a variety of sites to backlink from, preferably sites that have authority in the new Google universe.
- At least one of those sites should be your own website or blog.
- Instead of concentrating on contextual linking with one keyword phrase, use a variety of words, phrases, or images to link to your main content.
- Link related articles together–think of what actual people would be interested in reading if they landed on your article. Real traffic flow is a definite plus in Google’s eyes. (This is true of not just google but any search engine.)
- Let some backlinks get created naturally, by people who are interested in your topic.
- Guest post on related sites and blogs for more exposure and natural linking.
Backlinks are still valuable, if the backlinks have an intrinsic value to them. However, you also need to have content that has a real value that you are linking to. In conclusion, backlinking for backlinking’s sake, not a good idea. Backlinking to increase the value of your content, excellent idea.