One of the handy things about networking is that you discover new sites and information, thanks to your contacts sharing them. This happened to me just today, when my friend Katherine Tyrell posted a link to a very useful site I had not heard of before: Search Engine Land.
If you have even wondered what factors contribute to good SEO as far as the Search Engines are concerned, then have a look at this post: The Periodic Table of SEO Ranking Factors.
At first I thought copyright would prevent me showing the Graphic here, but the site has given permission to allow the graphic to be reproduced.
To learn how each factor can contribute to a good (or bad) page rank, then read the accompanying guide: Search Engine Land’s Guide to Good SEO.
The first Chapter of the Guide explains the four main types of Search Engine Ranking Factors, which are: On The Page Ranking Factors; Off The Page Ranking Factors; Violations; Blocking. The Guide then breaks these four types into subgroups.
It is crucial to understand that no single factor will determine how well our pages do. It is a COMBINATION of these factors that will determine whether our sites are successful or not.
Those of us who publish on Squidoo and who have been caught by the new policies with regard to our content on that platform, will not be surprised to learn that within the main section on Violations are six sub-factors, which are “thin”, “stuffing”, “cloaking”, “paid links”, “hidden” and “link spam”. Squidoo has certainly been working hard to remove thin content, keyword stuffing and link spam recently. I have also heard of warnings being sent to those involved in paid links.
However, whether you write on Squidoo, the other free publishing platforms or your own sites, it is crucial to pay attention to the whole range of SEO Factors, not just Violations. So go check those links, I think you will be glad you did.