With the recent changes on Pinterest from a Home Feed to a Smart Feed, it is more important than ever to get rich pins for Pinterest for your business website. A rich pin has coding embedded in the pin that Pinterest’s system can read and add to the bottom of your pin. Pinterest has instructions of how to create rich pins here. Let’s walk through the process to see how it works.
Looking at the picture above, you can see an example of a rich pin. This particular pin is an article, with the added information listed below the website listing. You can see the name of the article, where it is found and introductory snippet of text. Other rich pins include recipes, maps, product listings with prices and movie information. Each type of rich pin has different information. For instance, recipes list the ingredients. Besides the attractiveness of the rich pin and added information for the reader, they also offer more SEO information to help them show up more readily in search engines.
Getting Rich Pins for Your Website
Before you can get rich pins, you need to have the proper coding on your website. There are links to the types of information you need to provide on your site for the pins to work. For WordPress users, there is a very nice plugin called All in One Schema.org Rich Snippets that will set up your site for you. You do need to add the information to code each page or post.
Rich Pin Validator
The next step is going to the Rich Pin Validator on Pinterest. It looks like this.
Once you have one page on your site with the correct coding, you can validate. Just copy and paste the url for the page, insert it into the field and click validate. It doesn’t matter if your page has been pinned before or not. If the coding is done correctly, it will validate rapidly.
Apply for Rich Pins
After your site is validated, you can apply for rich pins by clicking the button shown above that says Apply now. It also shows you what your rich pin will look like. This is for the page you are reading. There is no picture because no one has pinned it yet.
One Time per Website
Once you have applied for one rich pin from your website, your website is good to go. You just need to wait until the Pinterest team has processed the application. They will let you know if there are any problems. I can take a few weeks before the rich pins are in operation.
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