In years past, some of us have written blog posts and articles as short as 200 words, and I know of one person who recently told me that she has an article that is 17,000 words long. Truthfully, if you are writing for SEO purposes, there is a happy medium.
For the most part, articles and blog posts should be written using enough words to explain your topic completely and not be filled with fluff. That being said, statistics show that longer posts between 1000 and 2000 words do better on Google because there are more words for Google’s bot to examine and locate for search. If you look at results in a study by serpIQ, average length of content from 1st to 10th position in Google’s SERPs goes down by 400 words. Another factor is domain age which shows that older domains stay afloat better in search if they have longer content.
The biggest reason for writing content that is at minimum 700 to 2000 words per page is that more content is just that much more search opportunities for you. Longer content can hold many more valuable keywords for your customers to find. And we all know that people do not always search for content the way that we assume that they do.
Therefore, if you want to get found, a more in-depth piece has a better chance to do so.
Content is becoming more substantive anyway. The fluff and dross online is still there but it is less effective and reducing in number as well, as readers find it unhelpful and as Google responds to user interactions with content. Over and over, Google is indicating that they are giving higher-quality content a boost and listening to user indicators. If you aim to provide readers with a solution to a problem or an answer to a question, then you are doing the right thing.
It comes down to a simple equation, doesn’t it? Provide your reader/customer with what they are looking for and everyone is happy–you, your customer and Google. So that means while we may need to consider what Google wants, ultimately we are working to please our customer. And that can only be a good thing.
One of the nice things about online content is that it can be upgraded, added to and lengthened. You can consider missing information or provide information that wasn’t available when it was originally written. I have been recently been rewriting some older pages from as far back as 2008, and finding that I can add a lot more content to them than I did when they were first written. Part of the reason is because I am a more knowledgeable person that I was in 2008. Part of it is that I am a better writer. It is kind of refreshing to know that I can offer more to my readers.
Even product pages can be made longer by giving the reader more details about the pieces you are displaying. After all, one of the disadvantages of selling online is that the customer cannot touch and feel the item in question. It is up to you to describe in such a ways that they are interested in ordering it for themselves. The more descriptive words you can use, the more your listing will show up in search and the more the reader will learn about the product. The situation is a win-win-win all the way around.
Recent Posts on Writing Online
Yesterday, Searchmetrics released their whitepaper “Rank Correlations And SEO Ranking Factors Google U.S. 2014” that gives us publishers and marketers a better handle on what Google is doing when it comes to SEO. The paper analyzes trends in SEO and where the business of SEO is heading. It is definitely quite interesting and for anyone […]
As many of you already know, Squidoo is in the process of ending its tenure on the Internet. I wrote one article about this transition already focusing on the community aspect of this news. As you look around Facebook and the rest of the Internet, you can see several other people’s opinions on this topic. […]
With the changes on Google in 2013 including Panda and Hummingbird (finally something that didn’t start with a P), online content used as a marketing tool is starting to change focus. The search engines are becoming more intelligent, able to pick out higher quality content to push to the top, while spammy keyword-stuffed content is […]
I have recently started reading posts from the WriterAccess blog which is written by both staff and contract writers from the site. The most recent post, Graduating from Writing Press Releases for Pennies, resonated quite a bit with me, and I thought that I would talk about the concepts here. I do recommend that you […]
A friend of mine, Paul Duxbury, who is an expert on content marketing, recently referred a very interesting article to me. This article, which I recommend that you read in full, discusses the trends for search marketing in 2014. To boil down the article, the trends are: Mature, relevant and reliable content Detailed, fresh, well-researched […]
My strategy for making money online is changing in 2014. This is because the Internet is constantly changing and my old strategy just doesn’t cut it anymore. As most business people know, if you don’t continue to grow and change, you end up moving backwards. The biggest change I am making with earning from writing […]
As the year 2013 draws to a close and the year 2014 is about to begin, it is once again time to take a look at what transpired during 2013, what we can learn about what happened, and then set our goals for 2014. In my own case, 2013 was not a great year. It […]